Introduction and San Diego Roots
Taryell Simmons: Welcome ladies and gentlemen to another episode of Rise Urban Nation. I have a special guest in the building, Micah Bowens, also known as Money Making Mitch. I just found out he is from San Diego too. Micah, give us some San Diego love.
Micah Bowens: Shout out to all my 619ers riding through Imperial. I want to shout out Morse High School, Lincoln High School, Coach Day Day, and all my people over there.
Taryell Simmons: Micah is about to drop a million dollars worth of game. He is a certified wealth coach, certified hedge fund professional, stockbroker, angel investor, and serial entrepreneur. Is there anything I missed?
Micah Bowens: You left out bartender. I had a mobile sports bar business. I have been an entrepreneur from day one.
Taryell Simmons: For the people who do not know, who is Micah Bowens?
Micah Bowens: First and foremost, I am a father with five kids. Two are from San Diego and three were born in Las Vegas. Shout out to Raven and Tiana. I am also a husband and a retired youth football coach. I coached my son's team from age eight until high school and coached in Snoop Dogg's Snoop Youth Football League in Las Vegas.
Rich Forever University and Mission
Taryell Simmons: Along with coaching kids, you help people with personal finance. Tell folks about Rich Forever University. Is this affiliated with Rick Ross?
Micah Bowens: Rich Forever is one of my favorite songs, but this is my own company. Rick's Instagram handle is @richforever and mine is @richforeveruniversity. There is no official collaboration yet, although we have mutual friends like Wallstreet Trapper. During the pandemic, I saw many people selling regurgitated courses. Having graduated from Morehouse College and grown up in Southeast San Diego, I wanted to teach our community how to turn small amounts of money into sustainable wealth.
Addressing the Wealth Gap and the Consumer Mindset
Micah Bowens: A study published in Black Enterprise and Forbes predicted that Black America could have a median net worth of zero by 2053 if spending and saving habits do not change. Single Black mothers currently have among the lowest net worth statistics in the country. My mission statement at Rich Forever University is to help people transform from consumers to investors, remixing the cash flow quadrant from Rich Dad Poor Dad.
Taryell Simmons: Systemically, many people are conditioned to be consumers rather than investors.
Micah Bowens: We have been programmed since childhood to consume. It is fine to enjoy nice things, but you should let the profits from your investments finance your lifestyle instead of spending active income on depreciating goods.
Guns and Butter: Investing vs. Consuming
Micah Bowens: I always reference the movie Baby Boy and Melvin's guns and butter speech. Guns represent appreciating assets like stocks, bonds, real estate, and art. Butter represents depreciating items like cars, clothes, and jewelry. When people go to events like the Super Bowl, they spend thousands on outfits and jewelry to be consumers instead of looking at the commercial sponsors and movie studios as investment opportunities.
Taryell Simmons: Free platforms like Tubi or Facebook also make billions off our attention.
Micah Bowens: Exactly. Companies gather massive audiences first and monetize them through advertising. If you invest $20 a day at a 20 percent annual return for 20 years with compound interest, you can accumulate over a million dollars. Every dollar spent has an opportunity cost.
Understanding Options Trading and Leverage
Taryell Simmons: You mentioned options trading earlier. How do options work, and are they dangerous?
Micah Bowens: Like anything powerful, options can be risky if you do not understand them. An option is a contract. A call option gives you the right, but not the obligation, to buy an asset at a fixed price before expiration, similar to putting a stock on layaway. A put option gives you the right to sell at a fixed price, which protects against deflation or market drops. Options offer five-to-one or ten-to-one leverage with defined risk and high liquidity.
Taryell Simmons: Some people claim ninety percent of options expire worthless.
Micah Bowens: That is a common myth. Selling options allows you to generate consistent income. You must create mailbox money where your investments work for you, otherwise you will work until you die.
Price vs. Value and Common Investor Mistakes
Taryell Simmons: What is the biggest mistake new investors make?
Micah Bowens: The biggest mistake is swinging for the fences without understanding the difference between price and value. Price is what you pay; value is what you get. Before entering any investment, you must determine its intrinsic value, set a clear profit target, and establish a stop-loss to manage downside risk. Do not blindly hold falling companies; invest in elite businesses and monitor their performance.
Navigating Market Cycles and Interest Rates
Taryell Simmons: How can investors profit in volatile or down markets?
Micah Bowens: Recessions and market pullbacks are sales opportunities. Develop a pawn shop mentality to buy quality assets at a discount when there is fear in the market. When interest rates are low, you borrow money to acquire assets; when interest rates are high, you lend money through bonds and certificates of deposit.
Bridging Street Knowledge to Wall Street
Taryell Simmons: How can individuals from our background leverage their skills in finance?
Micah Bowens: Street hustle translates directly into financial markets. Concepts like buying wholesale at Sam's Club to resell at retail, or getting goods at half price, are the exact principles behind value investing. Bernard Arnault became the richest person in the world by owning luxury brands like LVMH and Hennessy. Instead of just buying their products, we should own shares in those companies.
The Millionaire March and Upcoming Projects
Taryell Simmons: What projects are you currently working on and where can listeners connect with you?
Micah Bowens: I am organizing the Millionaire March by 2050 to bring one million Black millionaires to Washington, D.C., to leverage our collective economic power. I am also launching the Rich Forever University mobile app, offering courses, trade alerts, and a 30-day free trial. Additionally, I am hosting a free masterclass on March 2nd called Bear Market Money Machines: How to Make It Rain When the Market Falls Down. Follow me on Instagram at @richforeveruniversity.
Taryell Simmons: Thank you for sharing your wisdom Micah. Information is power.
Micah Bowens: As Professor Phipps said in the movie Higher Learning, information is power, and without information one can never achieve power.