Introduction and Journey to College Planning
Taryell Simmons: Welcome back to Rise Urban Nation, where we amplify stories that build legacy, wealth, and impact. I am your host, Taryell Simmons. Today, I am sitting down with engineer turned financial strategist, author, and certified funding specialist LaTonja Muhammad.
LaTonja Muhammad: Thank you, perfect, just right.
Taryell Simmons: How did you go from spending thirty years in automotive and aircraft engineering to helping families navigate college funding?
LaTonja Muhammad: I transitioned into college planning when my two sons were in high school. I attended a FAFSA night hosted by a college planner and heard strategies I had never heard before. I realized I was already too late to take advantage of some opportunities for my older son. I started sharing this information with other parents, and eventually the planner asked for my help. I took courses, earned certifications, found a mentor, and founded College Cost Cutter ten years ago.
Surprises in Financial Aid and the Harvard Experience
Taryell Simmons: What surprised you most about the financial aid process?
LaTonja Muhammad: Not all colleges treat financial aid the same way. Families often assume less expensive colleges will cost less out of pocket, but that is not always true. When my younger son was accepted to Harvard, we worried about the cost. However, Harvard covered ninety-seven percent of the cost, making it less expensive out of pocket than state schools like Michigan or Wayne State. Only Howard University was less, offering him a full ride.
Common Mistakes and Four Pools of Funding
Taryell Simmons: What are the biggest mistakes families make when paying for college?
LaTonja Muhammad: Families rely too heavily on private scholarships, thinking they will cover everything. In reality, private scholarships are the smallest pool of money and highly competitive. The four pools of funding are: number one, the federal government; number two, colleges and universities; number three, state governments; and number four, employer and private scholarships. The average student who gets a private scholarship only receives four to five thousand dollars.
When and How to Start Planning
Taryell Simmons: When should families actually start planning?
LaTonja Muhammad: You should start saving as early as possible. Our structured strategy starts freshman year of high school. It involves career assessments, choosing the right prerequisite courses, maintaining a strong GPA, and preparing for standardized tests so students avoid changing majors multiple times.
The Power of Standardized Tests and FAFSA Timing
Taryell Simmons: What myths are hurting families the most?
LaTonja Muhammad: The idea that test-optional means test scores do not matter. Standardized tests often determine merit scholarship tiers. For example, my older son raised his ACT score by two to three points, which moved him into a higher scholarship tier at Howard. Additionally, families should plan for the FAFSA two years prior to college enrollment because the FAFSA uses prior-prior year tax data.
Savings Vehicles and Negotiating Financial Aid
Taryell Simmons: How do 529 plans factor in, and can families negotiate award letters?
LaTonja Muhammad: 529 plans are tax-advantaged savings tools, but they are fully reported on the FAFSA as assets, whereas certain other assets are not. Furthermore, initial financial aid award letters are negotiable offers. Families can submit professional appeals based on updated test scores, institutional scholarship criteria, or special circumstances like job loss or medical expenses.
Building Generational Wealth and Closing Advice
Taryell Simmons: How does smart college planning tie into generational wealth?
LaTonja Muhammad: Avoiding excessive student loan debt protects family assets, prevents parents from raiding retirement funds, and allows graduates to invest and build credit early. Whether pursuing a four-year degree or a skilled trade, strategic financial planning is essential.
Taryell Simmons: Where can listeners find your book and connect with you?
LaTonja Muhammad: My book, The College Funding Playbook: Seven Proven Methods for Funding Your Child's Education Without Breaking the Bank, is available on Amazon and at https://ordertheplaybook.com. You can also reach me at https://collegecostcutter.com and find me on LinkedIn, YouTube, and Facebook.