RISE Urban Nation

Engineering Belonging: How Setche Kwamu-Nana Turned 163 Rejections into Systemic Inclusion

• 3 minute read

High-Level Summary

In this compelling episode of The Rise Urban Nation, host Taryell Simmons interviews inclusion strategist and former chemical engineer Setche Kwamu-Nana about transforming institutional systems through human-centered culture. Kwamu-Nana shares her journey of turning over 160 corporate interview rejections into rigorous research, introducing innovative models like the Brown Key framework to dismantle bias in hiring and talent development. The discussion offers an uncompromising look at the reality of corporate DEI, the necessity of diaspora solidarity, and the power of embracing cultural heritage.

Key Takeaways

  • Systemic Engineering Over Superficial Fixes: True inclusion requires re-engineering foundational organizational processes rather than relying on performative events or basic unconscious bias training.

  • The Myth of Cultural Fit: Organizations frequently default to familiar archetypes rather than assessing true capability, requiring a shift toward seeking a cultural add.

  • Data-Driven Resilience: Rejection in professional spaces often reflects systemic design rather than individual deficiency, serving as valuable data to inform new business strategies.

  • Pan-African Solidarity: Dismantling divide-and-conquer narratives between continental African immigrants and African Americans is essential for collective empowerment.

Detailed Outline & Topic Breakdown

From Chemical Engineering to DEI

Setche recounts her unexpected transition from operations and process engineering at Caterpillar to leading diversity and inclusion efforts after leadership recognized her innate ability to bring excluded voices into discussions.

Applying Systems Thinking to Human Problems

The conversation examines why operational issues are fundamentally people issues, emphasizing that sustainable inclusion requires measuring outcomes with the end in mind.

Unlearning the Model Minority Myth

Setche discusses the critical journey of unlearning societal conditioning, breaking down stereotypes about immigrant success, and recognizing systemic barriers faced by African Americans.

Navigating 163 Rejections and Corporate Realities

A deep dive into Setche's experience undergoing more than 160 job interviews post-2020, revealing how many corporate DEI roles prioritized corporate comfort over authentic systemic change.

The Brown Key vs. Silver Key Framework

Setche outlines her signature framework illustrating how organizations repeatedly select ill-fitting candidates simply because they match familiar patterns (silver keys) while ignoring qualified talent (brown keys).

The Dilemma of the Conscious Practitioner

An exploration of the paradox DEI leaders face when hired to transform organizations while being pressured to conform to the very systems they were brought in to disrupt.

Historical Consciousness and Empowerment

Setche reflects on the importance of ancestral history, African innovations, and cultural traditions in grounding self-worth and fostering resilience beyond institutional validation.

Memorable Quotes

  • "I realized that a lot of system problems that we had were people problems, originated with people problems, and that if we did things better on the more human side, the processes and systems would work out better." — Setche Kwamu-Nana

  • "If I cannot count it, it doesn't count... overall my general approach with everything is I want to try to be able to measure as much as possible. I'm starting with the end in mind." — Setche Kwamu-Nana

  • "Being anti-racist is not not being racist. If you are not being anti-racist in your practices, you are just perpetuating racism." — Setche Kwamu-Nana

Resources, Tools, & Recommendations Mentioned

  • Bridges to Belonging: Setche Kwamu-Nana's consultancy and cultural engineering practice.

  • Just IDEAS: YouTube channel focusing on Inclusion, Diversity, Decolonization, Equity, Accessibility, and Solidarity.

  • Writings & Platforms: Setche's Substack newsletter, Medium articles, and LinkedIn publications.

  • San Diego Union-Tribune: Former home of Setche's Building Bridges community column.

  • Concepts & Historical References: The Model Minority Myth, the Law of Triviality, Lyndon B. Johnson's quote on racial division, and Egyptian hieroglyphic origins.

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